|lur® is fashion that knits beauty, sustainability, and social responsibility into every product.Product
Thanks in part to our unique fiber and fabric technology, lur® clothing is more sustainable and
environmentally friendly than organic cotton - while still remaining just as soft to the touch.
How is that possible?
It’s simple: lur® clothing is made out of 100% recycled material.
55% of our fiber content consists of pre-consumer cotton scraps from commercial apparel and
textile facilities, while the other 45% comes from post-consumer plastic bottles recycled into
The diagram below shows the eco-friendly production path for all lur® products.